Sharon Kleyne, an American woman, business entrepreneur, water advocate and Founder of Bio-Logic Aqua Research, is announcing a series of breakthrough discoveries by her company that are creating a new branded category in the business of water - "water mixed with air" (which has very different properties and benefits than liquid water). She projects that this new category water business will achieve global distribution, with billion-dollar a year sales.
This new category business is expected to greatly expand the existing global business of water, already growing rapidly, that is currently dominated by water-to-drink.
Two decades ago, Mrs. Kleyne founded Bio-Logic Aqua Research in Grants Pass, Oregon, out of concern for the combined health effects of water, pollution, climate change and air. Mrs. Kleyne challenged herself to develop an effective individual, all-natural, all-water, hand-held portable humidifying device for dry skin and dry eyes, to generate global mass market sales.
That challenge has now been met - due to breakthrough discoveries by Bio-Logic Aqua Research involving the utilization of humidity from the air by the skin and eyes, the ideal water for maximum beneficial surface absorption, and the technology of mist application. Bio-Logic Aqua Research is the only company, worldwide, whose exclusive business is the bottling and marketing of an all-natural trade secret water as an all-natural humidity supplement, for external application to the human body.
"The number one global environmental threat to health," Mrs. Kleyne explains, "is that the air we breathe is becoming too dry. Our 'breath of life' is endangered. Everyone knows the air is polluted and dirty but few people realize that as a result, the air is also losing its life-giving clean water (humidity)."
Dry air, Mrs. Kleyne discovered, causes numerous dehydration diseases such as dry skin, dry eyes, allergies and melanoma. Environmentally caused dry eye is now the #1 reason for eye doctor visits in the United States. In countries with extreme air pollution and/or water shortages, dry eye has become a major health crisis. Ninety-percent of the world's blind live in places such as China, India and areas of Africa, and the blindness rate is expected to double by 2030.
"My company's personal hand-held water misting devices," Mrs. Kleyne states, "empower every individual to provide their own instant humidity supplement for dry skin and dry eyes, regardless of how dirty or dry the air."
After assembling a global Business and Medical Advisory Team to participate in this new discovery, Mrs. Kleyne conducted research, consulted with scientists, doctors, business leaders and Wall Street, and developed a business plan that remains the road map to the company's future.
The ideal water for application as an airborne mist to dehydrated skin and eyes, it was discovered, is the company's trademarked, trade secret water, "Bio-Logic AquaŽ all-natural tissue culture grade water." Double-blind testing shows that the water is ideal for maximum beneficial absorption into dry skin and dry eyes, with no burning or blurring.
Bio-Logic Aqua Research invested millions of dollars into researching the properties, application and benefits of Bio-Logic Aqua water. The company then invested in market research and testing of its products in 70,000 retail outlets (chain and independent drugstores, doctors' offices, high end department stories, hospitals, the military, law enforcement, etc.), generating millions of dollars in sales. It also obtained the first United States Patent on the application of a pure mist to humidify dry eyes and a dry tear film. The company holds patents or pending patents in several countries.
Bio-Logic Aqua Research markets three hand-held water mist products, for dry eye, dry skin, and first aid and emergencies, with additional products in development.
"Earth will continue to change," says Mrs. Kleyne, "and for life to survive for eternity, we must learn to adapt to and live with the changes. In the current global environment, it is realistic to predict that my company's water products will one day be as indispensable as drinking water, clothing, sunscreen and lip balm."